Upon taking the role at this small logging business in Somerset, England, the goals were outlined: expand the customer base to new areas in England while highlighting the sustainable practices at the heart of the business. By creating content pillars that emphasized sustainability, local craftsmanship, and environmental impact, I developed a targeted social media strategy to attract customers with shared values. This approach resulted in the busiest high peak season in the company's history, as the content resonated with like-minded audiences and drove significant growth in sales and awareness.